What are display ads?

Prepare for your Digital Marketing and E-Commerce Test with flashcards and multiple choice questions. Each question offers hints and explanations to ensure you're ready for success!

Display ads are graphical advertisements placed on websites, designed to attract traffic to a website and promote products or services. These ads come in various formats, such as banners, videos, and interactive media, and are strategically positioned on web pages, often targeting specific audiences based on their online behavior, interests, or demographics.

The effectiveness of display ads lies in their visual appeal and the ability to reach a large number of users across the internet. Advertisers can track the performance of these ads in terms of impressions, clicks, and conversions, helping them to optimize their campaigns for better results.

In contrast, other choices focus on advertising methods that do not encompass the true definition of display ads. Social media advertisements are typically not limited to graphical representations on websites. Pop-up ads are more invasive in their approach, disrupting the user experience, while email advertisements serve as a direct marketing channel rather than a visual banner ads typically found on web pages.

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