Which factors can influence a brand? Select all that apply.

The impact of values, culture, and design elements on a brand is profound. These factors shape how a brand is perceived in the market and help establish its identity. Values reflect the principles that a brand stands for, which can resonate with consumers and build trust. For example, a brand that emphasizes sustainability may attract environmentally-conscious customers.

Culture plays a crucial role in brand influence, as it encompasses the societal context in which a brand operates. This can involve regional cultural associations that affect brand messaging and customer engagement. Additionally, design elements, including logos, color schemes, and overall aesthetics, help foster recognition and establish a visual identity that is memorable to consumers. Collectively, these aspects help create a cohesive brand image that can differentiate it from competitors and strengthen loyalty.

The other factors, while important to a brand's overall strategy, do not directly shape the emotional and conceptual perception of the brand in the same deep-seated way that values, culture, and design elements do. Financial performance and pricing strategy primarily influence how a brand operates and is positioned in the market, while product quality and distribution methods affect consumer satisfaction and accessibility. Customer reviews and competitor pricing can sway consumer choices but do not inherently forge the core identity and emotional connection of the brand itself.