Which strategy is commonly used in digital marketing to improve customer engagement?

Utilizing influencer partnerships is a highly effective strategy for improving customer engagement in digital marketing. Influencers possess established relationships with their audiences, often built on trust and authenticity. By collaborating with influencers, brands can tap into these relationships, reaching a larger and more engaged audience that may be more receptive to the brand's message. Influencers can create content that not only showcases the product but also resonates with their followers, leading to increased interaction, sharing, and conversations around the brand. This engagement can manifest through likes, comments, shares, and greater visibility, making influencer partnerships a powerful tool in a digital marketing strategy.

In contrast, sponsoring events, while beneficial for brand visibility, may not directly enhance ongoing customer engagement in the same way influencer collaborations do, as it typically reaches a more limited audience primarily during the event. Avoiding customer feedback can lead to a disconnect between the brand and its audience, diminishing engagement by not addressing customer concerns or preferences. Reducing the frequency of posts can lead to decreased visibility and reduced opportunities for audience interaction, making it counterproductive to engagement efforts.