Foundations of Digital Marketing & E-Commerce Practice Test

Question: 1 / 400

What is one way a digital marketing strategy encourages customers to return for additional purchases?

By offering price matching on competitors' products

By building customer trust

Building customer trust is a crucial component of a digital marketing strategy that can effectively encourage customers to return for additional purchases. Trust fosters a sense of security and confidence in the purchasing process; when customers feel that they can rely on a brand to deliver quality products and good service, they are more likely to make repeat purchases.

Trust can be built through various means, such as consistent quality, positive customer reviews, transparent practices, and excellent customer support. When a brand is perceived as trustworthy, it creates a loyal customer base that feels valued and understood. This loyalty often translates into repeat business, as these customers are inclined to choose a brand they trust over others, especially when considering new purchases.

While other options may contribute to customer retention in some contexts, they don't directly create the same level of trust that ensures customers return. For example, price matching can be appealing, but it primarily focuses on competitiveness rather than on the relationship with the customer. Similarly, limiting product availability could foster a sense of urgency but may not enhance trust, and reducing customer service interactions could lead to frustration rather than loyalty. Thus, building customer trust stands out as a fundamental strategy for encouraging repeat purchases.

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By limiting product availability

By reducing customer service interactions

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