Fill in the blank: Organic exposure from search engine optimization (SEO) _____.

Organic exposure from search engine optimization (SEO) lasts longer than paid search. This is because once a website attains a high ranking in search engine results through effective SEO strategies, it can continue to receive traffic over an extended period without ongoing payment. Unlike paid search ads, which require continuous investment to maintain visibility, the benefits of SEO can persist long after the initial efforts have been made, as long as the content remains relevant and the website adheres to best SEO practices.

The longevity of organic exposure can be especially advantageous for building brand credibility and a loyal audience. This is because users often trust organic search results more than paid advertisements, leading to sustained engagement and potential customer conversions over time. Thus, focusing on SEO provides a long-term marketing strategy that can yield significant returns without the recurring costs associated with pay-per-click advertising.