If a company invests in its marketing strategy but does not have a strong brand identity, what is the likely result?

When a company invests in its marketing strategy without a strong brand identity, the likely result is that customers will not remember who the company is. A strong brand identity helps create a lasting impression among consumers, making it easier for them to recall the brand when considering products or services. Without this identity, marketing efforts may fail to resonate or create recognition, leading to customers being unable to associate the marketing messages with the brand itself. This disconnection can render even well-funded marketing campaigns less effective, as they lack the essential element of brand memorability that aids in consumer decision-making. Consequently, even if a marketing strategy is executed well, the absence of a cohesive brand identity can severely limit its recognition and retention value among target audiences.