Information about a company's total number of social media followers is an example of what?

The total number of social media followers that a company has is categorized as data because it represents a raw fact or statistic without interpretation or context. Data is the foundational element in analytics, serving as the basis for further analysis or insights.

When we look at the total number of followers, it is a measurable quantity that can be counted and reported. It lacks interpretation until it is analyzed in conjunction with other information or metrics, such as engagement rates or conversion rates, to derive insights about performance or strategy.

In contrast, metrics are typically more specific indicators used to assess performance, often derived from data points. While insights involve understanding and interpreting data to make informed decisions, the total number of followers stands alone as a straightforward statistic, thereby affirming its classification as data.