Remarketing is an important part of digital marketing because it allows a brand to _____.

Remarketing is a crucial tactic in digital marketing primarily because it focuses on recapturing the attention of users who have previously interacted with a brand. This strategy allows marketers to reconnect with potential customers who have already shown interest in their products or services, whether by visiting a website or engaging with digital content.

When a brand executes remarketing campaigns, it displays tailored ads to these users as they browse other websites or social media platforms. This reinforces brand awareness and encourages them to return and complete a purchase or engage further, effectively leveraging their prior interest.

The other options do not align with the fundamental purpose of remarketing. For instance, targeting new customers without previous interactions is central to customer acquisition strategies rather than remarketing. Creating viral content is more about generating organic engagement and brand exposure through compelling content, which is a different marketing objective. Lastly, while remarketing can contribute to increased website traffic, the primary focus is on re-engaging those who have already expressed interest, rather than simply driving traffic in general.