What are long-tail keywords?

Long-tail keywords are defined as specific phrases that typically consist of three or more words. These keywords tend to be more detailed and targeted compared to short-tail keywords, which usually consist of one or two words.

The reason long-tail keywords are significant in digital marketing and e-commerce is that they often have lower competition and a higher likelihood of conversion. When users search with these more specific terms, they typically have a clearer intent and are further along in the buying process, making them more likely to engage with related content or products.

For example, instead of just searching for "shoes," a potential customer might search for "women's running shoes for flat feet." This specific query indicates the user's particular needs and can lead to a higher conversion rate when matched with relevant products or information. Long-tail keywords also help businesses optimize their content for niche markets, creating opportunities to attract highly qualified traffic.