What does a customer journey map help to visualize?

A customer journey map is a visual representation of the various stages and steps that customers go through when interacting with a brand. It outlines the customer experience from the initial awareness of a product or service through to the post-purchase follow-up. By mapping out this journey, businesses can identify key touchpoints, understand customer needs and expectations, and uncover pain points in the customer experience. This insight allows brands to optimize their marketing strategies and improve customer engagement throughout the entire process.

The other options are distinct topics that do not relate to the customer journey. For example, the pricing strategy focuses on how a brand decides to price its products, which is not about the customer's experience. Employee satisfaction pertains to the internal wellbeing of staff within a company, which is unrelated to customer interactions. Lastly, the physical location of a business pertains to its geographic presence, not the interactions or experiences a customer has with the brand.