What does e-commerce involve?

E-commerce fundamentally revolves around the buying and selling of goods and services over the internet. This definition highlights an essential characteristic of e-commerce: the transaction occurs online, which facilitates convenience for both consumers and businesses. It includes various models, such as business-to-consumer (B2C), business-to-business (B2B), consumer-to-consumer (C2C), and consumer-to-business (C2B), each showcasing different dynamics in online transactions.

While advertising on social media platforms, creating digital marketing strategies, and building websites for brands are critical components of a successful online business presence, they are not the core essence of e-commerce itself. Rather, they support and enhance the overall e-commerce experience by driving traffic, improving visibility, and providing a platform for sales. However, the heart of e-commerce lies in the transactional process, which is what makes option B the most accurate representation of what e-commerce involves.