What is a buyer persona?

A buyer persona is best defined as a detailed representation of a target customer. This characterization goes beyond just basic demographics and includes a comprehensive understanding of the customer's motivations, behaviors, pain points, and preferences. Creating buyer personas allows businesses to tailor their marketing strategies, products, and services to meet the needs and desires of their ideal customers, leading to more effective targeting and engagement.

In this context, a buyer persona often includes data collected from various sources such as surveys, interviews, and market research, which together provide valuable insights into the audience's thoughts and experiences. This in-depth understanding helps marketers predict how different segments of customers will respond to marketing efforts, allowing for more personalized and effective communication.

The other options do not capture the essence of a buyer persona accurately; while a fictional character might represent a business strategy, it lacks the depth of information that a buyer persona represents. It also is not merely a marketing term for sales revenue or a generic demographic report, as those concepts do not encompass the psychological and behavioral attributes that are integral to effective buyer personas.