What is a challenge often associated with geotargeting?

Gathering accurate location data presents a significant challenge in geotargeting. This practice relies on precise geographical information to tailor marketing efforts to specific audiences in targeted locations. If the location data is inaccurate or outdated, it can lead to improper targeting, resulting in missed opportunities to reach potential customers effectively. Additionally, various factors can affect the accuracy of location data, such as the method of collection, privacy settings of devices, and technological limitations.

For instance, users may not always share their location data, or they may use virtual private networks (VPNs) that mask their true location. As a result, businesses may find it difficult to deploy effective geotargeting strategies if they cannot rely on accurate data, potentially wasting resources on targeting the wrong audience.