What is influencer marketing?

Influencer marketing is best defined as collaborating with popular individuals who have a significant following on social media or other online platforms to promote products or services. These individuals, known as influencers, have the ability to sway their audience's opinions and behaviors due to their perceived credibility and relatability. The effectiveness of influencer marketing comes from the trust that followers place in these influencers, making their endorsements more impactful than traditional advertising.

In this context, influencer marketing goes beyond simply partnering with celebrities; it encompasses a broad range of individuals who have built a following based on specific interests or expertise. This collaboration typically involves the influencer creating content that showcases or discusses the brand's products or services, which is then shared with their audience to drive engagement and sales.

While collaborating with celebrities can be a part of influencer marketing, the approach generally includes a diverse group of influencers from various niches, making it more comprehensive than merely securing endorsements from famous personalities.