What is one major advantage of remarketing strategies in advertising?

Remarketing strategies offer a significant advantage by recapturing interest from previous visitors. When users visit a website but leave without making a purchase or taking desired action, remarketing allows advertisers to display targeted ads to these individuals as they browse other sites or platforms. This repeated exposure serves as a reminder of the products or services they viewed, increasing the likelihood that they will return and complete the desired action, such as making a purchase. By targeting users who have already demonstrated some level of interest, remarketing effectively nurtures potential customers and drives higher conversion rates compared to cold advertising aimed solely at new audiences.

Other options do not accurately represent the strength of remarketing. Increasing the cost of ads does not align with the objective of remarketing, which is to optimize advertising spend by focusing on interested users. Targeting only new audiences overlooks the primary strength of remarketing, which focuses on users who have already engaged with the brand. Lastly, remarketing is quite effective in driving conversions, as it specifically targets those who are already familiar with the brand and more likely to convert than first-time visitors.