What is the focus of affiliate marketing in a digital context?

Affiliate marketing in a digital context primarily revolves around the practice of collaborating with partners, often referred to as affiliates, to promote products or services in exchange for a commission on sales or leads generated through their marketing efforts. This strategy leverages the reach and influence of affiliates, who typically have their own platforms, such as blogs, websites, or social media channels, to drive traffic to a business's offerings.

By partnering with affiliates, businesses can effectively expand their market reach without incurring upfront costs for advertising, as payments are made only when specific actions, such as purchases, happen. This performance-based model emphasizes the importance of measuring results and optimizing marketing efforts based on data about which affiliates perform best.

The other options focus on unrelated activities; creating websites for individual businesses pertains to web development rather than marketing, selling physical marketing materials offline is more aligned with traditional marketing approaches, and developing in-house advertising strategies involves a different framework that doesn't incorporate the affiliate model of commissions and partnership.