What is the practice of reaching customers online through digital channels with the aim of turning them into customers?

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The practice of reaching customers online through digital channels with the aim of turning them into customers is accurately defined as digital marketing. This broad concept encompasses various strategies and techniques that utilize the internet and electronic devices to connect with potential customers.

Digital marketing integrates several aspects, including online advertising, social media marketing, and search engine optimization, into a cohesive strategy aimed at attracting, engaging, and converting target audiences. It is focused on the entire customer journey, from awareness to conversion, and often includes email marketing, content marketing, and analytics to track effectiveness. The purpose of digital marketing is to create a measurable and cost-effective way to promote products and services through these diverse digital avenues.

While online advertising specifically refers to promoting products through paid ads on various platforms, social media marketing is centered around engaging users on platforms like Facebook and Instagram, and search engine optimization focuses on improving website visibility in search engine results. These are all components of the broader framework of digital marketing; thus, digital marketing is the encompassing term for the practice described in the question.

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