What is the primary goal of SEO?

The primary goal of SEO, or Search Engine Optimization, is to enhance website ranking in search results. This is achieved through a variety of techniques and strategies aimed at improving the visibility of a website when users conduct searches related to its content.

Higher website rankings can lead to increased organic (non-paid) traffic, as users are more likely to click on links that appear on the first page of search results. By optimizing various elements of a website, such as keywords, meta tags, content quality, and backlinks, businesses can better cater to the algorithms used by search engines. This process not only improves rankings but can also enhance the overall user experience by providing more relevant content.

In contrast, options like decreasing website traffic or creating visually appealing advertisements are not aligned with SEO's objectives. Decreasing website traffic would be counterproductive, while managing customer relationships falls under customer relationship management (CRM), which focuses on maintaining effective communication and interactions with customers rather than optimizing search engine rankings.