What is the process of dividing an email subscriber list into smaller groups called?

The process of dividing an email subscriber list into smaller groups is known as segmentation. Segmentation allows marketers to categorize their audience based on specific criteria such as demographics, behaviors, interests, or engagement levels. This targeted approach enables businesses to send more relevant and tailored content to each group, leading to improved engagement rates and higher conversion rates.

When a list is segmented effectively, it ensures that recipients receive messages that are more aligned with their preferences and needs, increasing the likelihood of positive interactions with the email campaigns. Overall, segmentation is a fundamental practice in digital marketing that enhances the effectiveness of email communication strategies.