When you work for a single company to market and sell their products, which role are you in?

The role of being "in-house" specifically refers to working directly for a single company, focusing solely on marketing and selling that company's products or services. Individuals in this role are typically integrated into the company's team, contributing to its marketing strategies and campaigns with a deep understanding of the company's brand, products, and internal processes. They often collaborate closely with other departments, such as sales and product development, to align marketing efforts with the company's overall goals.

In contrast, the other roles mentioned—freelancer, consultant, and agency—do not confine the individual to a single company's marketing efforts. A freelancer operates independently, often juggling multiple clients at once, while a consultant may advise several companies on their marketing strategies without being tied to one organization. An agency provides marketing services to various clients, highlighting a more diverse portfolio rather than a singular focus. This distinct characteristic of being dedicated to one company's marketing endeavors is what defines the in-house role.