Which marketing strategy relies heavily on the principles of geotargeting?

The strategy that relies heavily on the principles of geotargeting is local SEO strategies. This practice focuses on optimizing a business's online presence to attract more customers from relevant local searches. Geotargeting involves delivering content or advertisements to users based on their geographical location, making it an essential aspect of local SEO.

Local SEO strategies include optimizing Google My Business listings, creating location-specific content, and ensuring that the website is optimized for local keywords. These efforts help businesses appear in local search results when users search for services or products in their area, which is crucial for driving foot traffic and engaging potential customers nearby.

On the other hand, universal design marketing, content marketing, and paid search campaigns, while valuable strategies, do not inherently prioritize location-based targeting in the same way local SEO does. Universal design focuses on creating accessible designs for a wide audience, content marketing revolves around creating valuable content to attract and engage users regardless of their location, and paid search campaigns can target specific audiences but do not specifically depend on geotargeting as a core principle like local SEO does.