Which of the following are examples of earned media?

Earned media refers to publicity that is gained through promotional efforts other than paid advertising. It is typically achieved through word-of-mouth, public relations, or organic social media engagement. Positive press coverage is a prime example of earned media because it results from journalists or media outlets recognizing and sharing the merits of a brand or product independent of any financial compensation. This type of coverage often appears more credible to consumers since it is perceived as unbiased.

In contrast, paid advertisements and social media ads are forms of paid media, where brands directly buy exposure or placements. Influencer partnerships can sometimes blur the line between paid and earned media, as they can involve compensating influencers for promotion, unless the influencer is genuinely recommending a product without any incentive, which could then be classified as earned media. However, in most structured campaigns, influencer partnerships tend to involve payment or sponsored content, distinguishing them from the essence of earned media. Thus, the correct answer emphasizes the value of organic recognition through positive press coverage.