Which of the following are examples of marketing goals? Select two.

Increasing email conversions and enhancing brand awareness are both key examples of marketing goals.

Marketing goals are specific objectives that organizations aim to achieve through their marketing strategies and tactics. Increasing email conversions refers to the objective of improving the rate at which recipients of email campaigns take the desired action, such as making a purchase or signing up for a newsletter. This is a measurable goal that directly aligns with the broader aim of driving sales and customer engagement.

Enhancing brand awareness involves growing the recognition and visibility of a brand among its target audience, which is crucial for long-term success and can lead to increased customer loyalty and higher sales. This goal focuses on improving the overall perception of the brand in the market, making it top-of-mind for consumers.

The other choices, while important for overall business strategy, do not directly focus on the marketing aspect. Launching a new product could be part of a marketing initiative, but it is more of an operational or product development goal. Similarly, reducing production costs relates to operational efficiency rather than a marketing goal aimed at influencing customer behavior or market presence.