Which of the following are examples of email personalization? Select all that apply.

Email personalization involves tailoring messages to individual recipients in a way that enhances engagement and relevance. Addressing each recipient directly is a fundamental aspect of personalization. When emails are customized to include the recipient's name, it creates a sense of connection and recognition, making the recipient feel valued. This simple practice can significantly increase open rates and engagement since it grabs the attention of the reader and establishes a more personal relationship.

Other aspects of email personalization include sending messages based on the recipient's position in the marketing funnel and following up on previous interactions. These strategies further tailor the email communication to the individual’s specific needs and behavior, enhancing the overall effectiveness of the marketing effort. On the other hand, using generic subject lines does not contribute to personalization; instead, it can make the email feel impersonal and less engaging, leading to lower open rates.