Which of the following best defines the purpose of visualizations in data storytelling?

The purpose of visualizations in data storytelling centers around their ability to simplify complex data and highlight key insights. Effective visualizations transform overwhelming amounts of information into clearer, more digestible formats, allowing the audience to quickly grasp underlying patterns, trends, and critical points. By presenting data visually, such as through charts or graphs, the cognitive load is reduced, enabling viewers to focus on the most important elements without getting lost in the minutia. This process enhances comprehension and retention, making it easier to convey key messages and insights derived from the data.

While entertainment may play a role in engaging an audience, it is not the primary goal of visualizations. Additionally, exhaustive data analysis can often lead to confusion rather than clarity, as too much information can overwhelm the audience. Finally, visualizations are designed to complement verbal explanations rather than replace them, as combining both ensures a more thorough and effective communication of data narratives.