Which of the following indicates a successful conversion effort?

A successful conversion effort is indicated by an increased number of completed purchases. This metric directly reflects the effectiveness of marketing strategies in persuading visitors to make a purchase, which is the primary goal of conversion efforts in e-commerce. When the number of completed purchases rises, it suggests that potential customers are engaging with the content, trusting the brand, and ultimately transforming their interest into action by finalizing a transaction.

The other options do not align with the definition of a successful conversion effort. High bounce rates indicate that many visitors leave the site without engaging, which usually signifies a problem rather than success. A low average order value can suggest that customers are not spending as much, potentially indicating an ineffective sales strategy or pricing issue. Conversely, decreased social media followers points to a loss of audience engagement and interest, which can hinder conversion potential rather than enhance it. Therefore, the increase in completed purchases stands out as the only clear and positive indicator of successful conversion efforts in an e-commerce context.