Which of the following is a practical application of geotargeting?

Geotargeting is a marketing strategy that focuses on a specific geographic area to deliver tailored content or promotions to consumers based on their location. Sending location-specific promotions to nearby users is a key application of geotargeting because it allows businesses to engage potential customers with relevant offers that are available in their immediate vicinity. This approach not only increases the relevance of the marketing messages but can also drive foot traffic to physical locations, enhance customer experiences, and boost sales by providing timely information that encourages immediate action.

In contrast, delivering national ads to all consumers lacks the personalization that geotargeting provides, as it does not consider the geographic context of the audience. Creating a blog focused on attracting global traffic indicates a more general approach that isn't tailored to specific locations, thereby missing the essence of geographical targeting. Generating random pop-up ads on websites does not take into account the user's location and fails to leverage the advantages of delivering targeted content based on proximity, which is the core of effective geotargeting strategies.