Which of the following is a specific marketing goal for a company looking to grow their customer base by 25%?

The goal to highlight new product features and increase lead generation by 40% is closely aligned with the overarching objective of growing the customer base by 25%. This specific marketing goal directly addresses the need to attract new customers by focusing on new product features, which can serve as compelling selling points that engage potential buyers. By generating more leads—specifically through a substantial increase of 40% in lead activities—this strategy targets the top of the sales funnel where new customers enter, thus supporting the aim of increasing the customer base.

This approach not only aims to inform potential customers about what the company offers but also enhances the marketing efforts to convert interest into actual sales, thereby facilitating growth in the customer base. Therefore, the focus on lead generation activities, particularly with an aggressive target, demonstrates a clear strategy that aligns with the company’s expansion goals.