Which of the following is NOT a component of digital marketing?

Television advertising is not a component of digital marketing because it falls under traditional marketing methods, rather than online-based strategies. Digital marketing primarily encompasses techniques and practices that occur through digital channels, such as websites, social media, email, and search engines.

In contrast, elements like search engine optimization, content marketing, and email marketing all utilize online platforms to reach consumers. Search engine optimization focuses on improving website visibility in search engine results, content marketing creates valuable content to attract and engage audiences, and email marketing involves sending promotional messages to users via email.

Understanding how each component aligns with digital marketing versus traditional marketing practices is essential for effectively leveraging the right strategies in a digital environment.