Which of the following is a consideration tactic aimed at educating potential customers?

Educating potential customers is a vital aspect of digital marketing that helps build trust and enhances their understanding of a product or service. Offering engaging, useful content like blog posts, newsletters, or webinars serves this purpose effectively. This type of content provides valuable information and insights that help potential customers understand the benefits and features of products, as well as how they compare to others available in the market. By focusing on education, businesses can position themselves as experts in their field, ultimately guiding customers through their purchase decision-making process.

In contrast, offering discounts on products generally focuses on driving immediate sales rather than education. Engaging customers through social media can help create a community or brand presence, but may not necessarily provide the in-depth educational value that potential buyers seek. Providing after-sales support, while essential for customer satisfaction and retention, is oriented towards existing customers rather than potential ones who are still in the consideration phase. Therefore, the tactic of providing valuable educational content stands out as the most effective method for educating potential customers.