Which stage of the marketing funnel is focused on converting potential customers into buyers?

The consideration stage is primarily focused on converting potential customers into buyers. During this phase, individuals have already become aware of a product or service and are now evaluating their options. They are actively considering their choices and comparing different offerings based on various criteria such as features, price, and value. This is where marketing efforts are geared towards providing information, answering questions, and addressing any concerns that potential customers may have, thereby increasing the likelihood of making a purchase.

In contrast, the awareness stage is about creating initial interest and making potential customers aware of a brand or product. The retention stage focuses on keeping existing customers engaged and satisfied to encourage repeat business after they have made a purchase. The post-purchase stage involves strategies aimed at maintaining customer loyalty and encouraging referrals, rather than converting new customers. Thus, the consideration stage is key to turning interest into action and securing sales.