Which strategy would provide customer behavior insights leading to effective product launches?

Performance marketing is a strategy that focuses on measuring and optimizing marketing efforts based on specific actions or outcomes, such as clicks, conversions, or sales. This approach allows businesses to gather data on customer behavior in real-time, enabling them to gain insights into what drives consumer decisions and preferences. By analyzing this data, companies can identify trends and patterns related to customer interests and interactions with their products or services.

Effective product launches are often contingent on understanding customer needs and behaviors. Performance marketing provides the analytical tools necessary to assess how potential customers respond to various marketing messages, which channels are most effective for reaching them, and what factors influence their purchasing decisions. This data-driven insight can help tailor product offerings and marketing strategies to better align with customer expectations, leading to more successful product launches.

The other strategies, while valuable in their own right, do not focus as heavily on measurable outcomes related to customer behavior. Content marketing emphasizes creating engaging material to attract and retain customers, but it does not inherently provide immediate actionable insights. Email marketing can yield valuable data regarding open rates and interaction but is limited in scope compared to the broader analytical capabilities of performance marketing. Brand marketing seeks to establish a brand's presence and perception but may not delve as deeply into detailed customer behavior analytics necessary for launching