Which technology is often associated with geotargeting?

Geotargeting involves delivering content or advertisements to users based on their geographic location. Geographic Information Systems (GIS) are specifically designed to capture, store, analyze, and manage geographic data, which makes them integral to the practice of geotargeting. By utilizing GIS technology, marketers can identify and analyze location-specific data, which allows for the effective targeting of messages to specific audience segments based on where they are situated. This capability enables businesses to tailor their marketing strategies and improve engagement by serving relevant content to users in particular locations.

Other technologies may play roles in digital marketing, but they do not have the same direct association with geotargeting as GIS does. For instance, while artificial intelligence can enhance data analysis and personalization, it is not inherently about geographic targeting. Similarly, blockchain technology serves primarily functions in security and transparency in transactions, and Customer Relationship Management (CRM) focuses on managing a company’s interactions with customers rather than location-based targeting.